By Jessica Davies

AOL and Publicis Groupe have expanded their six-year global advertising partnership to include programmatic video and linear TV.

The move will see the agency holding group’s addressable audience arm VivaKi sync with AOL Platforms, giving agencies within Publicis Groupe better access to premium reserved video inventory, which includes private marketplaces, and “non-reserved” video environments.

Publicis Groupe video spend is increasing in line with the overall market’s growth, with digital video spend expected to reach $8bn in 2015 – up from $6bn in 2014, according to eMarketer.

Meanwhile VivaKi has estimated an equally large increase in programmatic spend for Read full story ›

Source: The Drum