Golf’s prestigious Ryder Cup saw its highest ever online traffic receiving 162,000 mentions on social media in the last week, according to a report from social media monitoring group Brandwatch.
The firm gathered data on the social media usage surrounding the event and found that 79 per cent of sentiment was positive for the event whereas just over a fifth was negative.
The gender divide of those engaged in the event was surprisingly close with men being responsible for 55 per cent of posts and women bringing in 45 per cent.
Brandwatch attributed the unusually high female interest in the sport to One Read full story ›
Source: The Drum
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