Four out of five (82 per cent) UK consumers said that no company offers the same levels of web-personalisation as Amazon, according to a new study by big-data marketing company BloomReach.
The 2014 Consumer and Marketer Personalisation Study, conducted by RedShift Research, highlights the growing technology gap between the retailing giant and the rest of the e-commerce landscape.
The study, which sampled 1,000 UK consumers and 122 UK online retailers, found that 34 per cent of retailers thought brand reputation was the most important factor when consumers choose a retailer and just 2 percent thought that a personalised shopping experience was an Read full story ›
Source: The Drum
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