By Cat Turner

It’s the age-old debate: how do you strike a balance between creativity and commerce? Everyone wants to work for an agency that is thriving, winning exciting new business and awards and hiring talented fresh faces.

But in a world where revenue is largely driven by more mundane accounts, how can agencies strike a balance between commercial need and creative want?

At a roundtable hosted by The Drum on behalf of Synergist, we discuss how to bridge the seeming disconnect between creativity and commerce. Leaders from design and build-focused digital houses, big and small, debate the place that agency culture has to Read full story ›

Source: The Drum