Summer 2014 is well and truly over and Christmas is on the way.

You might think we’re jumping the gun by talking Christmas, but by September many retailers have already got their yuletide plans locked in.

Of course, there’s no need to panic if you haven’t. The festive frenzy in retail runs right up until Christmas Eve and there’s still time to launch a digital marketing plan which reaches the right customers in the right places online.

Christmas is the most important period in the retail calendar and for this reason it’s also the most competitive. So what does that mean to you Read full story ›

Source: The Drum