By John McCarthy

The RAF has announced that it will sponsor peak time content on the Discovery Channel and DMAX for a year in a bid to recruit adventurous viewers.

The deal, which will include the sponsorship of adventure programming across Discovery Channel, DMAX and Quest, was negotiated by M4C and planned by MEC. It will see the RAF support over 150 hours of programming throughout the year.

The ad drive will also be supported with online and on-air competitions over the new year – a period the RAF claims is a vital recruitment window.

Among the sponsored programming is ‘Lost Worlds with Monty Halls and Read full story ›

Source: The Drum