By Ishbel Macleod

One Two Four has appointed Sandra Peat as strategy director, where she will develop consumer insight and measurement capabilities.

Prior to joining One Two Four, Peat spent three years as global director of PR, experience and events at Bacardi, where she delivered the brand’s global earned media strategies and PR as well as designing and executing global engagement platforms across Bacardi’s brand portfolio.

Prior to this she enjoyed a three year tenure as head of brand and planning at Red Bull where she was responsible for all of Red Bull’s marketing and communications activity.

Of her appointment, she said: “I am thrilled to Read full story ›

Source: The Drum