By Gillian West

National fundraising charity for art The Art Fund has partnered with Caffѐ Nero to introduce coffee drinkers to the benefits of its National Arts Pass.

The partnership, brokered by creative agency 101, is rolling out in all 560 Caffѐ Nero outlets nationwide offering customers a three-month National Art Pass for £10 which gives them free access to over 220 museums and galleries nationwide and well as 50 per cent off major exhibitions as long as they register a limited edition gift card.

The Art Fund’s director of marketing and membership, Carolyn Young, commented: “Strategic partnerships are an opportunity to gain access to Read full story ›

Source: The Drum