By Gillian West

Argos’ alien family are to bid adieu after three years.

Saying goodbye via a 60-second online video that will play out to Argos’ fans across YouTube, Twitter and Facebook, the aliens final fling is set to a fun rendition of Frank Sinatra’s ‘My Way’ from a Ziggy Stardust-clad Dad, voiced by Bill Nighy.

Created by CHI&Partners, the Argos aliens have attracted 7 million YouTube hits over the years with social campaigns including #NameOurBaby and #GiftforSanta driving consumer engagement.

As a parting gift for aliens fans Argos’ social media agency, The Social Practice, has launched a Facebook and Twitter competition to win a set Read full story ›

Source: The Drum