By Jennifer Faull

Jamie Oliver has burned more money than he’s earned on his YouTube venture – FoodTube and DrinksTube – revealing that up to £1m has been spent “every three or four months” as he experiments with the channel and collaborates with brands.

Speaking to The Drum at Advertising Week New York, the celebrity chef said that at the moment the majority of his work with brands on YouTube is on projects with a quick turnaround, but he is hoping to develop more longer-term partnerships to make the channel commercially viable.

“What we’re trying to focus on is trying to increase our percentage of Read full story ›

Source: The Drum