By John Glenday

Google has introduced its next generation display ads as it moves to keep pace with the growing preponderance of multi-screen viewing.

In a blog post the internet giant outlined its thinking behind the update, rebooting the format entirely to move away from merely shrinking existing display ads to fit toward a series of mobile customised forms which automatically resize for every screen.

Heading the new line-up are Engagement ads which dynamically resize dependent on the host hardware with advertisers only required to pay when the mobile user engages with the proposition.

This is joined by TrueView ads for gaming apps in the AdMob Read full story ›

Source: The Drum