Lewis Moulds, content strategist at Hit Search, concludes his guide to boosting online sales this festive season.

PPC and Off Site SEO

When somebody punches a long tail keyword term into Google, it’s fair to assume that they’re looking for a particular product but they haven’t chosen who they’re going to buy it from. They would have visited that store directly or included its name in their search otherwise. The best chance of getting this type of customer’s business is to appear as highly in the search results as possible.

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Source: The Drum