By Gillian West

For the launch of its new Xperia Z3 and Xperia Z3 Compact handsets rolling out globally this week Sony Mobile is demanding great with a new ad campaign from adam&eveDDB and DigitasLBi.

The ‘Demand Great’ campaign encourages consumers not to compromise, showcasing the details between a ‘good’ smartphone and a ‘great one’.

Louise Forbes, director of product marketing creation, Sony Mobile Communications, explained: “Sony Mobile’s Xperia Z3 series is for people for whom ‘good’ isn’t good enough. This campaign taps into the passion of those people who refuse to settle, and ‘demand great’ from their smartphone or tablet.”

Running across TV, print, digital, Read full story ›

Source: The Drum