By Angela Haggerty

Amazon has taken top spot in the Klout top 50 list of brands with the most social influence and engagement with users.

The inaugural list, which was compiled using data from the Interbrand 2014 Best Global Brands Report and corresponding Klout scores, ranked Microsoft a close second followed by MTV, Google and Facebook.

Also making the top 10 was Intel, Nintendo, McDonald’s, eBay and Ford.

Katy Keim, CMO of Klout owner Lithium, said: “The Klout 50 salutes those brands that know social is part of their consumer’s everyday life and for effectively connecting and sharing experiences with them.

“However, this is also a wake Read full story ›

Source: The Drum