Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Pioneering the untraditional: founder and partner of Amplify on being ‘geeks’ and ‘hedonists’

on Oct 30, 2014 | 0 comments

By Ishbel Macleod

Watching the Saturday Kitchen omelette challenge with a hangover gave Amplify’s founder Jonathan Emmins a piece of advice that he has carried with him throughout life.

The challenge sees two chefs battle it out to make the best omelette in the shortest time, but this particular episode made Emmins think that you don’t need to stick to the rules to be successful: in marketing and in life.

“They had Jean-Christophe Novelli on there, and this other chef was just spinning his omelette round, and Novelli is just taking his time. The other guy who is doing it slops out some crap on Read full story ›

Source: The Drum