Vice Media is making its move into mainstream TV with the launch of a Vice TV network in Canada after striking a deal with Canadian cable provider Rogers.
The $100m joint venture comes on the back of speculation that Vice would soon announce a move into TV broadcasting following the success of its online video content. The partnership will see the creation of Vice Canada Studio and will produce content for distribution on the “holy trinity” of TV, web and mobile.
The company’s first TV network marks a return to its roots for Vice, and co-founder and CEO Shane Smith said: “It Read full story ›
Source: The Drum