By Seb Joseph

Banana Republic, The C.W Television Network and cosmetics business Lancôme will also run videos in the coming weeks. The brands will appear in 15-second autoplay spots that appear within peoples’ Instagram feeds, similar to how the likes of Burberry, Levi’s and Ben and Jerry’s tested the feature earlier this year.

Disney is promoting its upcoming Big Hero 6 animated film, according to Ad Week, with a video of the characters posing as if they have taken selfies. Meanwhile, Activision is said to be running an ad for next week’s Call of Duty Advanced Warfare release, while Banana Republic’s effort reportedly shows Read full story ›

Source: Marketing Week