By Sarah Vizard

The film, which launches today (30 October), introduces the new Civic Type R, which the car marque claims is its most extreme and high-performing model. It is pitched as the “wild child” alter-ego of its Civic hatchback, which customers trust for its engineering, technology and reliability.

Created by Wieden+Kennedy, the “Other Side” campaign uses a dual-narrative to tell both sides of the Honda brand’s story. The daytime story, based around the Civic, shows a father picking up his daughter from school and driving her to a surprise party.

The night-time story, by contrast, shows the father’s other side as an undercover cop Read full story ›

Source: Marketing Week