By Staff Writer

The PPC model prizes volume over attention, yet some publishers are now moving to measure time spent looking at ads rather than views. Could we see a move towards alternative models for search advertising?

Jon Myers, Marin Software vice-president and managing director, believes search is becoming more sophisticated as it shifts to focus search targeting towards people as opposed to keywords.

“The integration of search data with audience data from data management platforms (DMPs) is helping advertisers generate a powerful picture of not just what a consumer is looking for, but also who they are and how likely they are to convert. Read full story ›

Source: The Drum