By Gareth Moss

Last month I was invited to speak at the PRCA National Conference, the annual gathering of some 200 senior decision makers and agency heads from across Europe, where we assessed and debated the topic of ‘the PR agency of the future’.

Alongside fellow panellists I was struck by the appetite, desire and pace of change seen in the industry these days. From the media, to agency owners, bloggers and commentators, we are all racing to pinpoint the future direction of the PR industry.

But what is becoming apparent is that not one single model will be right or will dominate in Read full story ›

Source: The Drum