WPP chief executive Sir Martin Sorrell has likened Publicis Groupe’s $3.7bn acquisition of Sapient to the behaviour of a “jilted lover”.
Responding to The Drum about the news which was announced this morning, Sorrell said: “Looks like the behaviour of a jilted lover. Christmas came early for Sapient share owners.”
The all-cash transaction will result in the creation of a new platform called Publicis.Sapient, which will be spearheaded by Sapient chief executive and co-chairman Alan J Herrick.
The buyout will see one of the last remaining major independent agencies – Sapient Nitro – snapped up by a holding Read full story ›
Source: The Drum
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