By Sarah Vizard

For the half year to the end of September, Ryanair’s profits were up 32% to €795m, while total revenues increased 9% to €3.54bn. Traffic grew 4% to 51.3 million customers and load factor, a measure of how full each flight is, was up 4% to 89%.

That is a turnaround from a year ago, when Ryanair issued a profit warning and was criticised by both customers and shareholders for its poor customer service. That sparked the airline into action, with Ryanair embarking on an ambitious plan of improvements including lowering fees, increasing focus on its digital offering and introducing options Read full story ›

Source: Marketing Week