The media giant is certainly busy trying to make sure this is the case. It is making land grabs from traditional media, signing deals with multinationals including Mondelez that will see a larger chunk of the food company’s media budget invested in online video and has been busy making the case for online as brand builder at every opportunity this year.
It is in mobile where Google’s biggest opportunity and challenge lays. Its efforts here have not been an unqualified success – analysts see rival Facebook as stealing a march in the area while it has not yet fully Read full story ›
Source: Marketing Week
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