The Advertising Standards Authority (ASA) will not be investigating Sainsbury’s Great War themed Christmas ad after it deemed the commercial broke no rules.
The ad, depicting the story of the Christmas Truce, has divided opinion, racking up more than 12 million YouTube views but also more than 700 complaints.
In a statement the ASA said: “After careful consideration of the 727 complaints we received about the Sainsbury’s TV Christmas ad, the independent ASA Council has decided that there are not grounds for further investigation. We are therefore closing the case.
“While we recognise that some have found the use of the First World Read full story ›
Source: The Drum
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