Consumers shifted from indulgent shopping to health-focused goods in the final week of December last year, according to research from eBay Advertising.
In the last week of December 2013, searches for running shoes jumped by 150 per cent compared with the previous week. Consumers were looking at twice as many sports bras in that week too. On Boxing Day 2013, two pairs of trainers were sold every minute on the e-commerce site by consumers clearly looking to get back in shape after festive indulgence.
Last year, searches for juicers also increased by 75 per cent in that period, a trend which shows Read full story ›
Source: The Drum
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