By Gillian West

The Open University (OU) has appointed Rapp UK to its roster following a review of its UK marketing activity.

The appointment sees Rapp tasked with supporting the OU to drive engagement amongst prospects and improve its conversion to study.

With Rapp already handling the OU’s data planning and analytics and technology business the appointment extends the agency’s remit into creative CRM.

David Meadows, head of marketing communications, The Open University, commented: “The marriage between data and creative is crucial to driving our business. Having RAPP to manage our data, technology and conversion creative CRM ensures we do the right things and do things Read full story ›

Source: The Drum