The ad tech industry is on an upward trajectory, with a swell of acquisitions indicating the market is far from slowing down. And with an AOL survey showing almost 90 per cent of businesses plan to grow their use of programmatic buying of display, video and mobile ads by more than fifty per cent in the next six months, it isn’t difficult to understand why more companies than ever are making savvy acquisitions in the space.
In the first three-quarters of 2014, there were 322 ad tech transactions globally, according to Results International, in comparison to the 223 in 2013. If Read full story ›
Source: The Drum
Industry News