MixRadio and Adidas have come together in partnership to bring music to the clothing firm’s miCoach Smart Run watch.
As a result of the deal, users of Adidas’ wearable technology and fitness trackers will be able to enjoy music from a library of 34 million tracks while they exercise.
The global streaming service will be introduced into the smartwatch in the latest software update. Users will be able to access tracks while offline if they sign up for the six-month ad-free service.
Dave Castell, head of brand partnerships at MixRadio, said: “The expansion in to wearables is very significant for MixRadio, showing our Read full story ›
Source: The Drum
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