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Maille ad encourages guests to be remembered for the right reasons at Christmas parties by gifting mustard

on Nov 27, 2014 | 0 comments

By John McCarthy

Maille is launching a campaign encouraging people to be a memorable guest for the right reasons this Christmas.

The Unilever-owned French food brand enlisted adam&eveDDB to create an online video showing a dinner party conversation take an awkward turn after a woman starts over-sharing about her love-making in Greece.

The proposition is that by bringing Maille mustard to the party, you will be remembered as a good guest instead.

The film, featuring a voiceover from Joanna Lumley, was directed by James Rouse, who the agency also worked with on ‘End Marmite Neglect’ and Harvey Nichols’ ‘Sorry, I Spent it Read full story ›

Source: The Drum