By Gillian West

Police Watches has mounted its biggest TV campaign to date, promoting key styles from its AW14 collection in time for Christmas.

The premium accessories brand’s campaign will run on ITV1 channels across the UK with spots during the X Factor and I’m a Celebrity as well as on ITV2 and ITV4.

The advert features a parkour stunt model along with five watch models and was filmed at a UK location which is being kept secret from retailers as part of a competition to guess where the filming took place based on behind-the-scenes images.

The campaign incorporates key retail dates Black Friday and Cyber Read full story ›

Source: The Drum