The “app graph” will accumulate information on the list of app users possess, giving the platform a better idea of what users like, which apps they use and the games they like to play. In addition, it hopes to gain more insight for in-app ad recommendation on app install and engagement ads.
Twitter has been looking to keep the pace with Facebook’s efforts to grow advertising revenue’s beyond its own walled garden. As advertisers demand deeper social media insights, Twitter hopes its latest tool ultimately helps lift the effectiveness of campaigns.
What it means for brands?
Twitter reported earning $320m in the third Read full story ›
Source: Marketing Week
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