Adidas scooped the Grand Prix at the Social Buzz Awards for its #allin Adidas campaign, while Twitter’s Bruce Daisley was named social media individual of the year.
The awards, which took place at the Marriott Grosvenor Square tonight, 27 November, saw Paddy Power win the Chairman’s Award.
James Whatley, social media director at Ogilvy & Mather and chairman of the group of 24 judges, said the company won the award because of its “incredible team effort, a fantastic body of work, and a commercial edge to its approach that outshone anything else in the competition”.
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Source: The Drum
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