By Sarah Vizard

The latest figures from GfK’s consumer confidence index show that propensity to make a big purchase increased by five points in November to 0. This despite a two-point decline in how confident people feel about both their personal financial situations and the economic situation.

Separate figures from YouGov and the Centre for Economic and Business Research also show an increase in expectations about households’ financial situation over the next 12 months after ONS figures showed the first real wage increase for five years. The figures now stands at the highest level since YouGov began measuring this data in 2009.

Its overall consumer Read full story ›

Source: Marketing Week