Van der Post, who led brand management and customer experience efforts globally and sat on the carrier’s board, takes up his new role on 1 April.
He joined BA at the start of 2011, less than a year after the company had posted its biggest ever loss in the wake of the global recession and strike action by cabin crew that had a pejorative effect on the airline’s reputation.
His joining, however, coincided and partly inspired a renaissance in the brand’s fortunes, firstly through the launch of umbrella brand campaign ‘To Fly to Serve” in the Autumn of 2011 and lauded Read full story ›
Source: Marketing Week
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