By Michael Feeley

UK-founded ecommerce conversion company Ve has acquired French data science company qunb in a multi-million pound cash and shares deal.

The acquisition, which follows the $12 million purchase of digital advertising company GDM Digital, will significantly expand Ve’s Big Data capability. qunb’s ten staff will join Ve’s Paris office and the qunb brand will ultimately be rolled into a new service called VeInsights headed by qunb co-founder and chief executive officer Cyrille Vincey.

Ve currently monitors and analyses 33% of the global ecommerce market. Combining this information with qunb’s visualisation and monitoring expertise will allow Ve to expand the insights offered to Read full story ›

Source: The Drum