By Michael Feeley

Partnership marketing agency Cherry London has announced two new senior hires to its leadership team.

Former ceo and chairman of MediaCom Australia Anne Parsons and Foolproof’s David Rolfe have joined ceo and founder Tamara Gillan and managing director Philippa Desiderio at the specialist partnership agency to help grow the business both in the UK and internationally.

Parsons joins Cherry London from previous roles as European ceo at start-up data business Standard Media Index and ceo and chairman of MediaCom Australia. She said: “Seeing the potency of strategically lead partnerships provides a whole new definition to effective and engaging media solutions.”

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Source: The Drum