By Ishbel Macleod

Asos has been named the most popular retailer on Pinterest for the second year running, according to research by Searchmetrics.

In a study of ten top UK retail sites, images and pages from asos.com are being shared most frequently on Pinterest, with Amazon UK and John Lewis taking second and third positions respectively.

Also in the top 10 are Marks & Spencer, Tesco, Next, Debenhams, Argos, Asda and B&Q.

During the study, completed the week ending 21 November, Searchmetrics found that 656,851 links to content on asos.com were found to have been pinned. John Lewis, in second place, had 198,697 pins.

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Source: The Drum