By Gillian West

Online marketplace eBay has named Naked Communications its social media and content partner following a pan-European review.

The account encompasses a number of key European markets including the UK, Germany, France, Italy and Spain and sees Naked Communications charged with running the owned and earned aspects of social media.

The agency is also briefed to engage eBay’s audience of over 2.5 million Facebook fans by creating shareable ‘newsfeed-worthy’ content.

“eBay provides the perfect sweet spot between utility – getting what you want, when you want it – and engagement – being inspired to shop the world. We needed a partner who can Read full story ›

Source: The Drum