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Tennent's launches #BlackTFriday taxi fleet to treat tired shoppers to a free ride and premium lager

on Nov 28, 2014 | 0 comments

By John McCarthy

Tennent’s has launched the #BlackTFriday campaign, a chauffeur service which can be hailed using Twitter in Glasgow and Edinburgh.

Social media users who use the hashtag will be able to hitch a free lift from the fleet of black Mercedes Viano cars, all stocked with chilled Black-T awaiting consumption,.

The scheme will pick over 18s in the cities every Friday until 2 January and a bid to relieve the stress of Christmas shoppers.

Paul Condron, marketing director of Tennent’s Lager, said: “If there’s a time of the week that most of us look forward to a bit of a treat, then it’s Friday Read full story ›

Source: The Drum