By Tony Walford

Cheil Worldwide is, like its bigger Japanese cousin Dentsu, one of those sleeping Far Eastern giants which, though dominant on its home turf for decades, has never really made much of an impact on the outside world. Until recently.

Dentsu’s multi-billion-dollar acquisition of the Aegis network last year made headlines, of course, and its certain that the group will make further acquisitions in the Occident in order to extend its reach and scale, but what of Cheil?

Since moving here in 2007, and making a big splash when it bought a stake in highly-rated indie Beattie McGuinness Bungay the following year, it Read full story ›

Source: The Drum