The ‘Responsible use of data’ report, released today (28 November) claims that users may not be aware of how personal data is used by social media sites because they are too complex and lengthy. Facebook’s current terms and conditions do not demonstrate that users have given informed consent for some of the ways that companies are now exploiting data, according to the government body.
Although a range of social media platforms were mentioned in the report, Facebook’s research experiment that manipulated users’ moods was used as an example of how the group may be exploiting customer ignorance.
In July, Facebook was investigated Read full story ›
Source: Marketing Week
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