Diageo has partnered with photographer Mario Testino and GQ magazine for a global campaign to positon its Ciroc vodka brand as the drink to celebrate success with.
The campaign, which launched in the UK today (1 December), will run for 18 months, beginning with outdoor advertising across London’s Canary Wharf, followed screens at Piccadilly from 15 December.
Activity will also include a media partnership with GQ, including a Ciroc microsite on the publication’s website, and a print advertorial in mid-December focusing on the brand’s credentials. In addition, Ciroc will host parties in a variety of nightclubs, allowing consumers to engage with the Read full story ›
Source: The Drum
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