By John Glenday

Black Friday sales may be gaining momentum in the UK but across the pond, where the event is already well established, the phenomenon is also going from strength to strength.

Figures compiled by comScore charting US desktop retail e-commerce retail spending, excluding auctions and large corporate purchases, saw a 26 per cent jump in spending to hit $1.5bn.

Over the first 28 days of the holiday period as a whole some $22.7bn has now been splashed out online, a 15 per cent increase on the equivalent period last year buoyed by a 32 per cent uptick in Thanksgiving sales to $1bn.

ComScore chairman Read full story ›

Source: The Drum