By Gillian West

OgilvyAction Australia has announced a merger with the Australian arm of Geometry Global, bolstering Ogilvy Australia’s shopper capability.

As a result of the merger, Ogilvy Australia will phase out the brand of OgilvyAction locally with the merged entity to use the Geometry Australia brand. Ogilvy Australia CEO, David Fox, said the merger would provide Ogilvy clients and the broader Australian business community with “deeper understanding and unparalleled insight into Australian shopper behaviour and intent”.

He added: “Ogilvy Australia already boasts excellent credentials in the shopper area, but the increasing pace of shopper development and client demand meant we required a jump in Read full story ›

Source: The Drum