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How brands are marking World Aids Day

on Dec 1, 2014 | 0 comments

By Sarah Vizard

Starbucks is donating money for every coffee bought to (RED)

Apple

Apple is launching its biggest fundraising push yet, teaming up with app developers to create a special section in the App Store that will offer exclusive content from 25 popular apps including Angry Birds, Clash of Clans and FarmVille 2, with all purchases going to the Global Fund to find AIDS. Apple is also donating a portion of sales at its retail and online stores globally on both 28 November and 1 December – two of the biggest shopping days of the year.

Apple has taken part in World AIDS Day for the past eight years, so far donating more than Read full story ›

Source: Marketing Week