By Alison Millington

High awareness figures and annual endorsement earnings have contributed to awarding the Real Madrid player with this label.

The result is according to Repucom’s Celebrity DBI tool which tests players in 15 markets against public awareness, appeal, aspiration, breakthrough, endorsement, influence, trendsetting and trust attributes to generate an overall ‘DBI Score’ calculating marketability.

Ronaldo was awarded a score of 84.1 with Barcelona’s Messi reaching 82.4, partly due to stats that say 92% of people know of Ronaldo while 87% have heard of Messi.

Only two markets, Messi’s native Argentina and China, have a higher percentage of people who know of Messi over Ronaldo. Read full story ›

Source: Marketing Week