The president of IAB Russia has predicted that interactive advertising will play a major role in helping to rebuild the country’s business sector and its overall economy ahead of an expected recession next year.
The country has witnessed its currency lose almost half its value against the dollar this year, and with sanctions against it issued by the West and a fall in oil prices, recent weeks have seen Russia’s economic fortunes worsen.
Speaking to The Drum, Boris Omelnitskiy, who has headed up the IAB in the country for three-and-a-half years while also working for Yandex as business development director Read full story ›
Source: The Drum
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