The Advertising Standards Agency (ASA) has banned a TV ad for KiK e-cigarettes after seven people complained it encouraged ex-smokers and non-smokers to use the product.
KiK owner Vape Nation said that the ad, which showed a group of adults using and discussing the KiK cigarette, targeted current smokers and did not sell directly to viewers or encourage non-smokers to take up the product.
However, the ASA disagreed and said the featured dialogue: “I used to smoke normal cigarettes, but after I quit, I tried these”, could be interpreted as being spoken by a person who had quit smoking for a period Read full story ›
Source: The Drum
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