The VIP ad launched just last month and featured a woman exhaling vapour. The brand claimed at the time to be the first to depict such an act following the relaxation of advertising rules that had previously prohibited e-cigarette brands showing their products in use in ads aired after 9pm.
However, the Advertising Standards Authority considered the woman’s appearance coupled with the slow and deliberate way in which she is seen vaping gave the ads a “sultry and glamorous tone” and therefore indirectly promoted the use of tobacco products.
It added: “The woman’s long dark hair and dark eye make-up Read full story ›
Source: Marketing Week
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