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Tesco creates #LeftoverWizard Twitter tool for Boxing Day recipes and beyond

on Dec 24, 2014 | 0 comments

By Seb Joseph

Tesco is giving shoppers tips on how to make Christmas dinners feel brand new with the launch of a Twitter tool that turns leftovers into recipe tips.

People can tweet @TescoFood from Boxing Day onwards to find out what they can make with the remains of their Christmas grub, whether its turkey, Brussel sprouts or parsnips.

Over 5,000 responses have been created for what the retailer calls “potential mischief makers” trying to catch it out, which will run alongside updates to some of the more popular leftover recipes.

Claire Hoey, marketing manager in Tesco’s Content and Conversation department, said: “As the UK’s biggest Read full story ›

Source: The Drum